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Sponsored
Used for:
Factual
Nonfiction
Scope Note:
Nonfiction or fiction work, typically ten minutes or longer in length, produced by, financed, or otherwise significantly supported by a business, government body, professional organization, or nonprofit association, with the intent to promote the sponsoring entity. Sponsored work may be educational, industrial, propagandistic, or, less commonly, instructional in nature. Although largely distributed by video today, sponsored work covering a wide variety of subjects and presenting differing levels of self-promotion or propaganda have historically been shown theatrically and at expositions, rented to schools and community organizations, and broadcast as economical "filler" programming for network and cable television. Note: Not necessary to also use Documentary, since that is implied by the term Sponsored. Use Company promotion for commercial-length sponsored work that promote the sponsoring entity or industry. Examples (sponsor given in brackets): BACK TO THE OLD FARM [International Harvester]; DOCTOR JIM [John Deere]; THE LOUISIANA STORY [Standard Oil of New Jersey]; THE RIVER [U.S. Dept. of Agriculture]; THIS IS TB [National Tuberculosis Association]; WITH THESE HANDS [International Ladies' Garment Workers' Union].
Subject Categories:
Genres